At least for far too long, which has changed their negotiating position decisively to their disadvantage. The industry looked on almost without doing anything.
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If you as an unknown musician in the USA can still collect synch fees of between 300 and 900 dollars for a TV placement of a song - similarly high royalties on top of that - there are portals in the Middle and Far East where you can specify the temporally and spatially unlimited usage rights a piece of music for as much as $ 20. So unfortunately there will always be someone in the future who will demand less money than the others, even if only for a short time - and thus lower the “perceived” price level.Īlso in the area of film music (or badly: stock music) there are more and more low-cost providers who do not advertise with quality, not even with competence, but with price. The price for the consumer as well as for advertisers. As a result, the easiest way to secure market share as a supplier is the price.
Nobody can score with a better repertoire, not even with a better experience, because the experience - namely the music - remains the same in the end.
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Whether download portal or streaming service, they all basically offer the same thing. Illegal file-sharing exchanges have made a significant contribution to the decline in values, but the aim here is to focus more on new business models - or on the imitation of existing models. A way out seems very difficult, only a stagnation of the price level would still offer a small measure of security. You could say that we are already too deep in the swamp. And if you can stream thousands of songs for 4.99 a month, you will find it difficult to recognize the proportionality of a 12-track album at a price of 12.00 to 15.00 euros. Anyone who grew up with certain price (and free) models is hard to persuade in retrospect to suddenly pay more - and understandably also indignant. You can't really be angry with today's kids if they don't know the value of music. A few reasons - and a solution directly for musicians. Prices are falling, listeners (not fans) are demanding, business models are delivering, and those who could have made a difference just watched. And one more opinion on the subject that dominates the music world.